Delete bad reviews: what owners can and cannot delete
Guide · Updated October 31, 2026
Owners searching for a way to delete bad reviews often assume there is a button somewhere in the business dashboard. On the major third-party platforms there generally is not: the business can reply or report, but not delete.
This guide maps where you have control and where you do not, including the review sections on your own website, where the rules are stricter than many people expect.
Where you have control and where you do not
- Third-party review platforms: businesses generally cannot delete reviews. They can reply, report reviews that break the rules, and keep the profile accurate.
- Social media pages: some platforms let a page owner turn off reviews or recommendations for the whole page. That is different from removing individual reviews, and the setting may change over time.
- Your own website: you control what you publish, but selectively hiding negative reviews while presenting the rest as complete can be misleading to consumers.
- The reviewer: the person who wrote a review can usually edit or delete it at any time.
The federal rules on reviews in plain terms
In 2024 the Federal Trade Commission finalized a rule on consumer reviews and testimonials, which took effect in October 2024. In general terms it targets:
- Fake reviews, including reviews from people who do not exist or who did not have the experience described.
- Buying positive or negative reviews, or offering rewards that are conditioned on what the review says.
- Reviews by company insiders or their relatives that do not clearly disclose the connection, in certain circumstances.
- Using unfounded legal threats, intimidation or false accusations to suppress reviews.
- Misrepresenting that a website that displays reviews is independent when the business controls it.
Separately, the Consumer Review Fairness Act of 2016 generally makes it unlawful to use form contracts that bar customers from posting honest reviews. If your intake paperwork contains a non-disparagement clause, have a lawyer look at it.
This is a summary, not legal advice. For questions about how these rules apply to your business, consult a licensed attorney.
Reviews on your own website
If you display customer reviews on your site, decide on a written moderation rule, such as removing only spam, profanity or private information, and apply it to positive and negative reviews alike. Federal rules on reviews address suppressing negative reviews, so a consistent, documented standard is the safer approach.
Negative is not the same as removable
The most common source of frustration is the gap between a review that feels unfair and a review that breaks a rule. Most platforms allow honest negative opinions, including ones you strongly disagree with.
- Usually allowed: a low rating with a short complaint, criticism of price or wait times, an opinion about quality, or a description of a bad experience from the reviewer's point of view.
- Often against policy: reviews from someone who was never a customer, reviews posted by a competitor or a former employee, duplicate reviews from the same person, threats, hate speech, and posts that publish someone's private information.
- A gray area: statements that sound like facts and may be false. A platform may not be able to judge these. That is where documentation, a calm public reply and, in serious cases, advice from a licensed attorney come in.
Sorting reviews into these three groups before acting keeps you from spending time on requests that are unlikely to succeed.
A simple structure for a public reply
Future customers read your reply more closely than the original reviewer does. Keep it short, calm and specific to the business, not to the person.
- Thank them for taking the time to write, even if you disagree.
- Acknowledge the concern in general terms without confirming private details or arguing about facts.
- Say what you do as a matter of policy (for example how you handle refunds, wait times or complaints).
- Offer a private next step, such as asking them to contact the office or the manager by name.
- Sign it with a real name and role, so the reply reads as coming from a person.
Avoid copy-and-paste replies. Readers notice identical wording under every review, and it signals that nobody actually read the complaint.
Asking for genuine reviews the right way
The steadiest way to improve how a profile looks is a regular flow of honest reviews from real customers. How you ask matters.
- Ask everyone, not just happy customers. Screening people first and only sending satisfied ones to a review site is known as review gating. Google's policies prohibit discouraging negative reviews or selectively asking for positive ones.
- Do not pay or reward people for reviews. Google prohibits incentivized reviews, and the FTC's 2024 rule on consumer reviews and testimonials prohibits buying reviews and conditioning rewards on positive or negative sentiment.
- Never write reviews yourself or have staff, relatives or vendors post them without clear disclosure.
- Make it easy: send the direct review link soon after the visit or job, in one short message.
- Check each platform's rules. Yelp, for example, asks businesses not to ask for reviews at all.
Legal note: this guide is general information, not legal advice. Laws and platform policies change and vary by state. For advice about your situation, consult a licensed attorney in your state.
Getting help
Many of these steps you can take yourself. If you would like someone to look at your situation with you and suggest a plan, you can book a paid consultation. This is a paid consultation: price confirmed when scheduling. No payment is taken on this site. We do not guarantee that any review, article, listing or search result will be removed.